Good sales people actually need fewer leads. Or to be more precise: fewer unqualified leads. The best sales people are hunters; eager to close the order; and ruthlessly rejecting raw unqualified leads. Find out here how you can feed your hunters by…

In order to market your company’s products or services effectively in a recession, you must take advantage of the “problem” of a recession by positioning your company and its products and services as a solution to the problem. Marketing in a recession is all about…

Two very costly gaps that can waste your time and money are: 1. developing leads that are not good prospects; and 2. creating good leads that are not followed up. Both can happen in the best run organisations. In my work with clients, I can see that here are two simple facts that are ignored by many companies and they both…

In today’s competitive market, B2B companies are ever-more intent on gaining market share and ramping up revenue. This can only be achieved by focused activities that can be measured and improved. To do this, companies must…

Statistics are extremely important in helping marketers gauge the latest marketing trends, providing information on how your own market is performing, and what your competitors are…