The USA DMA reports that B2B direct marketers spent $28 billion in 2007 on telephone marketing. Huge sums, even bigger than direct...

It’s easy to forget just how successful telemarketing can be at B2B lead generation. Many marketers don’t take the right approach and simply give up. Find out which new strategies...

How2 understand the complex sales needs of the B2B information technology marketplace. Lead generation in the B2B IT marketplace is very different from B2C marketing, and indeed it's also...

I can only spare you a minute, but I understand you would like to stimulate my interest, build a relationship and even...

As part of eMarket’s service to B2B sales and marketers in their daily tasks, we present a Cool B2B Website of the Month selected from websites around the world. This month we select Demand Metric, suppliers of...