The pressures to improve the ROI of marketing and increase revenue are driving Best-in-Class (BIC) companies to devote more budget and resources to lead generation and engagement marketing practices. Read this survey and find out how to improve both the quality and the quantity of your leads...

It can be a difficult and expensive process to generate quality leads when a business is involved in high-value, complex sales. More is at stake as the generation of high-quality leads can have a big impact on revenue and profits. Find out how segmentation can create more high-quality leads...

It has been said that male marketers are, simply put, much happier people. Read on to find out why...

An effective eMail message makes a point and motivates action. It takes more than just good content to make an eMail effective; it requires good packaging - layout, design and structure. This How2Guide demonstrates in detail how to achieve a proper balance of elements such as structure and design...

Find out how your competitors are performing; what works and what doesn't; what your industry-average click-throughs are; and much, much more! Download our latest StatsWatch article - it's a "must read" for your 2008 eMail marketing campaign planning and execution...