Sending an eMail campaign is like launching a satellite. It's a nightmare to broadcast a mistake-ridden campaign, but a list of detailed quality control checks will identify problems before they have a detrimental effect on customers, prospects, deliverability, the brand and ultimately your profits. Find out what the...

Free Powerpoint Download. Surveys show that 98% of B2B decision makers use online search to research and find new suppliers. Companies who fully embrace online marketing will reap enormous marketing rewards and very high ROI. Download our F.O.C PowerPoint presentation template to help you build a compelling justification to...

Why is imagery important? Isn't this just "psycho-babble"? The right imagery will create better brand name recall; better brand recognition; and better recognition of logos. We can make your eMails more...

It's time to re-examine your top line. You can’t afford to waste a single line in your eMail message, whether it's a gorgeously-designed, artistic-quality HTML or a no-nonsense, all-business plain-text message. This tiny but significant area in your eMail message can help...

Here you can find answers to the most frequently asked questions about eMail marketing that we receive. We hope this helps your eMail marketing efforts. This months Top 3 FAQs are: Q1. What’s the average click-through rate for eNewsletters? Q2. What’s the average open rate for eNewsletters? Q3. What are the recommendations on plain text vs. graphically based/HTML eNewsletters?