There are many factors that can have an enormous impact on the overall Cost per Lead (CPL). Focusing on lower CPL metrics will lead to watered down and poor quality leads with contact information accuracy declining. Find out how your own B2B CPL metrics compare with the latest industry statistics...

B2B eMail marketing on mobile phones has arrived! It can be a threat or an opportunity forcing marketers to make their marketing programmes "mobile-friendly". Sending out all eMails in HTML because it lets you use a pretty graphical design can’t continue...

Did you know that the market for paid search will rise to £1.97bn in the UK in 2008? Or that 56% of UK companies spend more than £10,000 a year on paid search? Or that 33% of overall search budgets goes on search engine optimisation? Find out how your company can improve its... 
(Source: UK Search Engine Marketing Report 2007 by E-consultancy.com and Neutralize)

Did you know that only 25% of new leads are ready for sales to take over? A further 25% will not be relevant. The question is, how do you handle the remaining 50%? Here’s the answer...

With the average sales cycle 22% longer than it was five years ago and three more people involved in buying decisions, the complexity of the B2B sales cycle is increasing. Many B2B organisations are turning to demand generation to help fill the sales pipeline. Discover five key check points which will...